When space is limited but presentation is everything, every inch of your countertop needs to work as hard as you do. That’s where the CTC1.77 Customizable Countertop Merchandiser Refrigerator shines. Designed with modern retailers, cafés, and hospitality professionals in mind, this 3.1-cu. ft. countertop refrigerator combines efficiency, visibility, and style in one compact footprint.
Whether you run a boutique coffee bar, a convenience store, or a pop-up retail kiosk, this refrigerator helps you showcase your best-selling beverages, snacks, and grab-and-go items—while maintaining consistent temperatures that keep everything fresh and appealing.
In this comprehensive guide, we’ll explore how the CTC1.77 countertop merchandiser delivers professional-grade refrigeration in a sleek, customizable format. You’ll learn about its standout features, design advantages, energy performance, and the real-world benefits that make it a favourite among business owners who value reliability and aesthetics.
🧊 1. A New Standard in Countertop Refrigeration
The CTC1.77 Countertop Merchandiser Refrigerator isn’t just another compact fridge. It’s a precision-engineered refrigeration display unit that balances form and function. Where most mini-fridges are built for storage, the CTC1.77 is built for presentation.

Purpose-Built for Merchandising
This model is part of a new generation of compact merchandisers designed to maximize product visibility. With its flat glass swing door, bright LED-illuminated interior, and clean white finish, it turns your countertop into a premium showcase zone.
Customers can easily see what’s available—drinks, desserts, sandwiches, or packaged salads—all displayed at eye level.
Compact Yet Spacious
Don’t be fooled by its footprint. At just 22.4" wide and 18.9" deep, the CTC1.77 saves valuable space while offering 3.1 cu. ft. of internal capacity. Inside, you’ll find two adjustable shelves, designed to accommodate items of different heights—from bottled beverages to boxed snacks.
Its interior dimensions (18.5" W × 15.8" D × 16.5" H) make it ideal for businesses that need to optimize every cubic inch.
✨ 2. Sleek, Modern Aesthetics That Fit Any Environment
Today’s commercial environments are as much about brand image as they are about functionality. The CTC1.77 embraces this reality with a contemporary flat-glass design, offering clear visibility and a minimalist appeal that fits seamlessly into any modern décor.
Elegant Glass Door Design
The right-hinged swing door opens smoothly and closes securely, providing both convenience and efficiency. Its flat glass surface reduces glare and enhances the visual appeal of products, while the frameless look complements any setting—from minimalist cafés to polished retail counters.
Clean White Finish
The white exterior finish conveys cleanliness and professionalism—key qualities for food and beverage merchandising. It blends effortlessly with stainless-steel appliances or natural wood countertops, offering a versatile aesthetic that enhances your store layout.
LED Interior Lighting
At the heart of its display power is the customizable lighted interior. Adjustable LED illumination lets you highlight specific products or create a consistent ambient glow that draws attention. Bright, evenly distributed lighting ensures that every shelf becomes a selling surface.

🌡️ 3. Consistent Cooling Performance You Can Trust
While design gets attention, cooling performance earns customer loyalty. The CTC1.77 refrigerator features a top-mounted compressor system that delivers reliable, even cooling across every corner of the cabinet.
Temperature Range: 33°F – 40°F
This optimized range keeps beverages crisp, dairy products safe, and packaged foods perfectly chilled. Whether you’re displaying bottled water, energy drinks, or pre-packed salads, this temperature window ensures maximum freshness without freezing.
Top-Mounted Compressor Advantages
Unlike bottom-mounted systems, a top-mounted compressor helps reduce dust accumulation and allows better airflow around the unit. This design not only improves long-term reliability but also makes maintenance easier.
Eco-Friendly Refrigerant: R-600a
PIDAN uses R-600a, a natural refrigerant known for its low global warming potential (GWP) and high energy efficiency. It’s quieter, consumes less power, and aligns with the latest sustainability standards—helping your business reduce its carbon footprint while saving on energy bills.
⚙️ 4. Technical Specifications at a Glance
|
Feature |
Specification |
|
Model Name |
CTC1.77 Customizable Countertop Merchandiser Refrigerator |
|
Storage Capacity |
3.1 cu. ft. |
|
Dimensions (W × D × H) |
22.4" × 18.9" × – |
|
Interior Dimensions |
18.5" × 15.8" × 16.5" |
|
Compressor |
Top-Mounted |
|
Refrigerant |
R-600a (Eco-Friendly) |
|
Temperature Range |
33°F – 40°F |
|
Voltage / Power |
115 V |
|
Shipping Weight |
100 lb. |
|
Shelving |
2 Adjustable Shelves |
|
Door Type |
Right-Hinged Flat Glass |
|
Installation Type |
Countertop |
|
Finish |
Clean White |
🛠️ 5. Engineered for Everyday Efficiency
Businesses rely on equipment that runs smoothly day after day. The CTC1.77 merchandiser is built for durability and ease of use, with thoughtful features that simplify daily operations.
Adjustable Shelving
Two sturdy, adjustable shelves let you customise the interior layout. Store taller beverage bottles one day and stack snack trays the next—the flexibility is built in.
User-Friendly Controls
An intuitive temperature control system ensures that settings remain stable. The control panel is easily accessible for quick adjustments or cleaning.
Quiet, Low-Vibration Operation
The combination of efficient compressor design and balanced fan circulation means the unit runs quietly—an important feature in customer-facing areas like cafés, reception counters, or offices.
Easy Cleaning
Smooth interior surfaces, a removable shelf system, and a flat glass exterior make maintenance straightforward. Wipe-downs are quick, and the white finish resists smudges and stains.

🏪 6. Perfect for Cafés, Retail, and Small-Space Merchandising
One of the biggest strengths of the CTC1.77 is its versatility. It’s compact enough to fit on a countertop yet powerful enough to serve in multiple commercial settings.
Café and Coffee Shops
Display cold brew, bottled juices, desserts, or yogurt parfaits in a visually appealing way. The illuminated glass door encourages impulse purchases without cluttering your limited counter area.
Convenience Stores
Compact design, strong cooling, and LED presentation make this an excellent secondary unit for high-demand items near checkout points.
Hospitality and Reception Areas
Create a welcoming refreshment zone for guests. Keep sparkling water, chilled snacks, or complimentary drinks readily available.
Bars and Lounges
Ideal for storing garnishes, mixers, or small bottled beverages at arm’s reach.
Corporate Offices
The clean, professional aesthetic makes it a natural fit for corporate pantries or executive lounges.
In short, this merchandiser refrigerator delivers professional-grade performance wherever you need visibility, compactness, and dependable cooling.
⚡ 7. Energy Efficiency and Cost Savings
Energy consumption is a major factor in choosing any refrigeration unit, especially for small businesses managing operating costs.
Why R-600a Matters
The CTC1.77’s R-600a refrigerant not only offers superior cooling performance but also consumes significantly less energy than older hydrofluorocarbon (HFC) models.
- Lower Power Draw: Just 161 W, minimizing utility bills.
- Environmentally Responsible: 100% ozone-friendly with a much lower GWP rating.
- Efficient Heat Transfer: Faster cooling with less compressor strain.
This efficiency translates into lower lifetime operating costs and a smaller environmental impact—critical for eco-conscious brands.

🔇 8. Quiet Operation for Customer-Facing Environments
In retail and hospitality, noise can disrupt the customer experience. The CTC1.77 is engineered for low-decibel operation, thanks to a precision compressor and vibration-reducing insulation.
Whether it’s positioned on a café counter or inside a boutique showroom, it runs quietly in the background—keeping your products cold without distracting hums or rattles.
📦 9. Smart Packaging and Easy Installation
The refrigerator ships at a total weight of 100 lb, securely packed to prevent transit damage. It arrives ready to plug and play, requiring no complex installation.
Simple Setup
- Place the unit on a level countertop with adequate ventilation space.
- Plug into a standard 115 V outlet.
- Allow the compressor to stabilize for a few hours before stocking.
Once powered, it reaches optimal temperature rapidly, so you can begin merchandising the same day.
🧯 10. Safety and Compliance
The CTC1.77 is designed and tested to meet rigorous electrical and food-safety standards. Each unit incorporates:
- Overheat protection for the compressor.
- Tempered safety glass for the door.
- Auto-defrost function to maintain efficiency.
- Stable shelving brackets to prevent tipping or shifting.
These features ensure peace of mind, knowing your merchandise is stored safely and consistently.
🌍 11. Sustainability in Design and Operation
Sustainability isn’t just a buzzword—it’s a responsibility. The CTC1.77 integrates eco-friendly materials, energy-efficient technology, and recyclable components to align with green business practices.
- R-600a refrigerant dramatically reduces greenhouse emissions.
- LED lighting uses up to 75% less energy than fluorescent alternatives.
- Durable build quality means fewer replacements and less waste.
For businesses looking to promote sustainability, this model supports your environmental goals while maintaining professional-grade cooling.
🧠 12. Real-World Benefits – Why Businesses Love It
Feedback from café owners, restaurateurs, and small retailers reveals several consistent benefits:
- Increased impulse sales thanks to clear, illuminated displays.
- Reduced clutter from better use of countertop space.
- Lower operating costs through efficient cooling.
- Reliable performance with minimal maintenance requirements.
- Enhanced aesthetics that elevate brand presentation.
The combination of visibility, compact design, and dependability makes it a practical long-term investment for any business prioritising presentation and performance.
🧾 13. Comparing the CTC1.77 to Similar Units
|
Feature |
CTC1.77 |
Generic Compact Fridge |
Under-Counter Merchandiser |
|
Capacity |
3.1 cu. ft. |
2.5 cu. ft. |
5.0 cu. ft. |
|
Footprint |
Compact |
Compact |
Larger |
|
Lighting |
Customizable LED |
None or basic |
LED |
|
Cooling Type |
Top-Mounted Compressor |
Bottom or Back |
Bottom |
|
Temperature Range |
33°F–40°F |
38°F–45°F |
33°F–40°F |
|
Energy Efficiency |
High (R-600a) |
Moderate |
High |
|
Noise Level |
Very Low |
Moderate |
Low |
|
Ideal Location |
Countertops |
Storage |
Floor Level |
|
Display Appeal |
Premium |
Basic |
Premium |
|
Installation |
Plug-and-Play |
Plug-and-Play |
Requires Floor Space |
The CTC1.77 strikes the perfect balance between visibility, compactness, and power efficiency, outperforming basic mini-fridges while avoiding the footprint of larger merchandisers.
🧮 14. Return on Investment
Because of its energy-saving design, minimal maintenance requirements, and durable build, the CTC1.77 provides a strong return on investment (ROI) over time.
- Lower Energy Bills: Uses less than 0.2 kW per hour.
- Reduced Product Waste: Consistent cooling keeps inventory fresh longer.
- Long Lifespan: Premium compressor and build materials ensure reliability.
These cost savings quickly offset the purchase price, making it one of the most value-driven countertop merchandisers on the market.
🧭 15. Practical Tips for Optimal Use
To maximise the life and efficiency of your merchandiser refrigerator, follow these maintenance practices:
- Avoid Overloading: Ensure proper airflow between items.
- Clean Shelves Weekly: Prevent residue buildup and maintain appearance.
- Inspect Door Seals: Tight seals maintain cooling efficiency.
- Allow Clearance: Leave at least 2" behind the unit for ventilation.
- Defrost Periodically: Though auto-defrost helps, occasional manual cleaning keeps performance optimal.
A little maintenance goes a long way in preserving both the refrigerator and your merchandise.
🎯 16. Ideal for Branding and Customization
One standout feature of the CTC1.77 is its customizable lighted interior. Businesses can add logo decals, coloured back panels, or promotional signage without obstructing visibility.
The adjustable lighting also supports seasonal campaigns—switching between warm tones for bakeries or cool white lighting for beverage displays. This versatility enhances brand storytelling right on your countertop.
💡 17. The Science of Visual Merchandising
In retail, presentation sells. The CTC1.77’s transparent front and illuminated interior are strategic design elements rooted in visual merchandising psychology:
- Eye-Level Display: Encourages impulse decisions.
- Even Lighting: Eliminates shadowing that hides products.
- Minimal Barriers: Frameless glass keeps attention on the contents.
Studies show that properly lit and easily visible products can increase point-of-sale conversions by up to 35%—a compelling reason to invest in a merchandiser fridge designed for visibility.
🧊 18. Technical Reliability
Behind its sleek appearance lies a robust refrigeration system built for continuous use.
- Efficient Fan Circulation: Maintains even temperature across shelves.
- Durable Compressor: Designed for long-term commercial operation.
- Thermal Insulation: Reduces temperature fluctuation even in busy environments.
- Energy-Smart Thermostat: Automatically regulates power draw for optimal cooling cycles.
These technologies work together to guarantee that your products stay perfectly chilled, day after day.
🧠 19. Why Choose the CTC1.77 Over Other Models?
Here’s why this merchandiser refrigerator stands out:
- Purpose-built for display, not storage.
- Compact footprint without compromising visibility.
- Eco-friendly cooling system with low energy demand.
- Customizable LED lighting to enhance presentation.
- Reliable temperature control for food safety.
- Quiet and sleek—ideal for front-of-house environments.
It’s not just a refrigerator; it’s a merchandising tool that drives sales through smart design.
🧾 20. Compact Cooling, Maximum Impact
The CTC1.77 Customizable Countertop Merchandiser Refrigerator redefines what small-format refrigeration can achieve.
With its sleek design, energy-efficient operation, and powerful display features, it offers exceptional value for cafés, retailers, and hospitality spaces that need professional presentation in a limited footprint.
Its 33°F–40°F temperature range guarantees product integrity, while the eco-friendly R-600a refrigerant reflects a commitment to sustainability. Add in quiet operation, adjustable shelving, and customizable lighting, and you have a merchandiser that’s as smart as it is stylish.
In today’s competitive retail and foodservice environments, visibility drives sales—and the CTC1.77 helps you showcase your products beautifully, efficiently, and responsibly.